This Expo used to call “Post China” that means VIETNAM become a promising market succeeded China. While Expo period, diverse brands participated in, international buyers from around the globe and visitors as well. Among many, INKOA had a meeting with 20 potential buyers as the Korean Cosmetic Distribution Company to occupy Vietnam beauty market.

 Most of buyers visiting Expo are looking for New brands not main brands such as Etude House and Innisfree that are already known for in local to promote the differentiated marketing with New brands.

 Especially, TOSOWOONG’s New released products called CICA/VITA CLINIC, attracted to international buyers because they are totally interested in being part of drug store. Addedly, ‘Conceal Tint Cushion’, ‘CICA Cushion’ and ‘Magic Eye Solution EX’ are followed.

 Local customers showed natural make-up tendency matched with CICA Cushion which is the best applying product and for Magic Eye Solution Ex which completed China sanitary and awarded HIT500(2014) and HI SEOUL(2016)   

 CEO from INKOA Inc. said that he was very impressed to spend meaningful time while participating in K-BEAUTY EXPO in VIETNAM as a No.8 exporting country and is planning to make his way into South-Asia market.